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ONLINE MARKETING STRATEGIES FOR CAMPSITES

We devise and carry out the ideal strategy for attracting and retaining customers

Our goal is to help you increase your direct bookings through your campsite's website, reducing commissions and intermediary costs.

With our help, and an adequate online marketing strategy, you will attract new campers thanks to online marketing actions, you will receive more visits on your website thanks to SEO and SEA positioning, you will increase the notoriety of your brand through social networks, you will retain customers with the sending of newsletters, etc.

Let us help you design an exclusive strategy for your campsite, advising you and executing the appropriate online marketing actions so that you get the best performance from the internet.

SEO

Compete for
the best result on Google

With a SEO (Search Engine Optimization) strategy, we will help your campsite to organically gain positions on Google's SERP (search engine results page) listings for the keywords that bring more value to your campsite. 

  • Study of search criteria.
  • Definition of metatags, URLs, headers and hashtags of images of your campsite's website.
  • Optimization of the content of the main pages according to the chosen criteria.
  • Application of structured data with Schema.org technology
SEO

SEA

PPC campaigns on Google and Bing
that bring more bookings to your campsite

Make your hotel show on the leading results of search engines by adding a SEA (Search Engine Advertising) strategy, also known as SEM (Search Engine Marketing) and PPC (Pay Per Click).
 
 
 
Maximise your campsite's ROI (return on investment) and optimise your campsite's efficiency by reducing the CAC (customer acquisition cost), quickly and effectively impacting the right market segments.

  • Keywords study and proposal.
  • Definition and creation of brand and generic SEA campaigns 
  • Strategic folow-up of the campaigns.
  • Regular follow-up reports.
  • Graphic design for banners and/or videos.
SEA

CONTENT MARKETING

Attract campers in a natural way thanks to the quality of your content.

Capture the most potential customers for your campsite with texts capable of convincing and selling. We help you create the right messages that impact users at the right time.
 
We start from an exhaustive study of keywords in each language in which your campsite's website is translated to create optimized content in a natural language.

  • Study of the most potential keywords.
  • Definition of inbound marketing strategy.
  • Optimized writing in different languages.
CONTENT MARKETING

METASEARCHERS AND AFFILIATE MARKETING

Your global distribution, simplified

GNA Camping Solutions booking engine is connected with the most popular metasearch and price comparison engines on the Internet: Google Hotel Ads, TripAdvisor and Trivago.

As online marketing experts, we will help you with the technical integration and we will execute an adequate marketing strategy for each metasearch engine, so you get the most out of of them. 

  • More and better visibility of your campsite online.
  • Your campsite will compete under the same conditions against the biggest OTA.
  • Increase your online bookings. 
More about metasearch engines
METASEARCHERS AND AFFILIATE MARKETING More about metasearch engines

SOCIAL MEDIA
MANAGEMENT

New ways
to interact with the campers

With a good strategy and follow-up of social networks (Facebook, Instagram, Google My Business, etc.), your campsite will achieve: create community, increase its notoriety, transmit sensations, encourage sales, manage its corporate reputation and reinforce online communication with its target audience, campers.

  • Definition of the segmented strategy by platform.
  • Permanent social networks management.
  • Paid campaigns (Facebook Ads, Instagram Ads, etc.), creation and tracking.
  • Strategic content advice.
  • Execution of actions (design, contests, sweepstakes, publication of offers, etc.)
  • Regular reports of evaluation of results.
SOCIAL MEDIA</BR>MANAGEMENT

ONLINE REPUTATION
MANAGEMENT

Every opinion
is an opportunity

The tourism sector is easily affected by online reputation, user comments and ratings.

A positive online reputation of your campsite is key when designing an effective online sales strategy.

  • Management and control over your campiste's opinions, especially on travel sites like TripAdvisor, Booking, Google and Trivago.
  • Strategic management of published content in travel sites, offering users appropriate answers according to your campsite's communication policy.
  • Monthly reports about your campsite's online reputation evolution. 
ONLINE REPUTATION</BR>MANAGEMENT

NEWSLETTERS

Stay in touch with the campers!

The database of your users, newsletters and other electronic mailings help to retain your customers, encourage sales and communicate the news of your campsite in a personalized way.
 
Establish a direct communication channel with your campers!

  • Data base segmentation.
  • Strategic content writing.
  • Customized graphic design.
  • Segmented emailing based on language and camper's profile.
NEWSLETTERS

REPORTING AND WEB ANALYTICS

Results to make the best decisions for your campsite

The Internet is a great collector of data, but you have to know where to find them and how to interpret them.
 
All GNA Camping Solutions websites are integrated into Google Analytics which, with other professional data processing tools, allow us to present you monitoring and results reports that will help you make better decisions for your campsite.

  • All Online Marketing services include regular reporting of results obtained. 
  •  Interpretation of reports from Google Analytics and other professional tools.
  •  Learn everything about the behavior of the users of your campsite website: visits, conversions, usability...
REPORTING AND WEB ANALYTICS

You don't know where to start, 
but you want to improve your online campsite's brand awareness?

Contact us!